WHAT IS CONTENT MARKETING?
Publishing content on a regular basis which is of interest to your target audience and is published or shared based on a call to action schedule.
How does a business use Content Marketing?
Publishing and sharing content with leads and customers at key touch points help them understand your products and services better in turn either making their intent to buy or renew stronger or navigate them to a different segment of unqualified leads.
Can Content Marketing reduce our Cost per MQL?
Yes, with Content Marketing prospects are given the opportunity to choose better. It includes self eduction on your products and services and also establishes a stronger buying intent thereby increase conversions of MQLs to actual customers.
WHY HIRE US AS YOUR CONTENT MARKETING AGENCY?
We specialize in creating intelligent, intriguing and content based on a tailor-made content marketing strategy specific to your business and target audience. Compared to other content marketing agencies, we spend additional time to really understand your business goal than providing a cookie-cutter proposal.
Content Marketing Strategy
No cookie-cutter approach, we make a bespoke content strategy specific to your business and it’s target audience.
Content Creation
We create formats relevant content including text, image, audio and video formats in line with your content strategy.
Content Distribution
We manage and distribute to multiple channels including your website, blog, email lists, social media and forums depending on your content marketing strategy.
Keyword Research
We conduct focused keyword research in line with SEO Services and your overall marketing strategy
SEO Services
An SEO Agency at heart, all our content marketing services will include Search Engine Optimization to get optimum organic search results and organic traffic.
Website UI/UX
We optimize your website’s user experience and user interface to ensure it has the most suited language, design, tech stack, call to action and browser compatibility for best results.
Content Scheduling
A healthy content calendar management to ensure your content publishing pipeline never goes dry and a content strategy that can be optimized if need be.
Content Moderation
Keep your brand active and available – we reply to comments and questions with known information or forward specific or technical questions to your attention.
Channel Management
Content created for one channel can be adapted and shared on multiple channels to increase maximum traction and get a multiplier effect on organic traffic.
Integrated Digital Marketing
Our content strategy can seamlessly integrate with existing and new digital marketing channels like Email Marketing and Paid Media for best results.
HOW CAN A CONTENT MARKETING STRATEGY IMPROVE YOUR DIGITAL MARKETING PLAN
Education
Informative content including Articles, Videos, Guides and FAQs help educate prospects and customers about your products, services, applications, fair use policies, brand culture and build brand awareness.
Authenticity
Content Marketing naturally increases Search Engine Optimization thereby improving your brand’s authenticity and integrity when found in top results on a search engine.
Develop Relationships
Regular publishing to your website, blog, newsletter, video channel and social media networks connects to your audience on various levels and creates a sense of dependency with recurring traffic.
Builds Trust
Content Marketing significantly improves search results. Top ranking websites on search engines generally receive a higher trust score resulting in better inbound marketing.
Improves Conversion
Marketing Qualified Leads capturing via organic search results generally have higher buying intent and have much higher conversions thereby increased ROI.
Generate Leads
Content Marketing Services are an integral part of Digital Marketing and generate higher quality marketing qualified leads organically via search engines and social media marketing.
TYPES OF CONTENT MARKETING
We create various type of content depending on the content strategy, channels and content marketing requirements. Some of the top kinds of content are:
Infographics
Articles
Blogs
E Books
Images
Videos
Presentations
E Commerce Data
PIM Data Enrichment
Product Videos
Application Videos
Culture Videos
Animated Explainer Videos
Testimonials
Customer Stories
Cheat Sheets
Press Releases
Social Media Posts
Interviews
Website Content
Email Newsletters
How to Guides
Product Catalogs
Case Studies
Sales Sheets
One Sheets
Demo Videos
Tutorials
Content marketing is a digital marketing strategy with many advantages and SEO benefits. Improve your brand awareness, organic traffic, inbound marketing, and ROI with content marketing services from a content marketing agency.
Still have more questions or want to get started with content marketing services?
GET STARTED
Get in touch and let us share how we can help your brand grow with Content Marketing Services
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